Kid Rock is so mad at Bud Light, he’s shooting defenseless beer cans

Nov 12, 2023

In this Sept. 14, 2020, file photo, Kid Rock performs during a Trump 2020 rally in Harrison, Michigan. (Photo by Scott Legato/Getty Images)

Kid Rock is taking aim at Bud Light, literally, after the beer brand partnered with a trans activist.

Th 52-year-old "Bawitdaba" singer posted a video of himself with a gun Monday, shooting four cases of Bud Light beer while wearing a "MAGA" (Make America Great Again) hat and a Kid Rock hoodie.

"Grandpa's feeling a little frisky today," said Rock, who became a grandfather at 43. "Let me say something to all of you and be as clear and concise as possible."

The rap-rocker then opened fire on the defenseless beer cans, flipped the bird at the camera, and made his position clear: "F--- Bud Light. F--- Anheuser-Busch. Have a terrific day."

Within five hours, the clip had more than 2 million views on Twitter as he became a trending topic and right-wing conservatives applauded him. "Go woke, go broke," some fans tweeted, while others called for a boycott of Bud Light.

Rock, whose real name is Robert James Ritchie, did not elaborate on why he was mad at Bud Light or its parent company, Anheuser-Busch InBev, but the video came a day after Bud Light partnered with TikTok star Dylan Mulvaney. The transgender influencer said Saturday she received a personalized can with her face on it to commemorate "365 Days of Girlhood," a reference to her viral videos chronicling her first year of transition.

"Happy March Madness!! Just found out this had to do with sports and not just saying it's a crazy month! In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner," Mulvaney wrote to her 1.7 million followers on Instagram.

She appeared in an Audrey Hepburn-style "Breakfast at Tiffany's" dress and in a bathtub drinking Bud Light as part of the ad campaign. Comments on the videos included a mix of praise for LGBTQ+ recognition and transphobic backlash over the partnership.

Anheuser-Busch told Newsweek that it "works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics. From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney."

The company added that Mulvaney's commemorative can "was a gift to celebrate a personal milestone and is not for sale to the general public."

Mulvaney and A-B InBev have not publicly commented on Rock's video.

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